DIRTEA mushrooms into digestible beauty sector

Jane Wolfe
2 Min Read

Targeting the natural beauty from within market, DIRTEA Tremella is the latest SKU to join the brand’s range of organic functional mushroom powders and super blends.

DIRTEA Tremella aims to give users clearer, glowing skin and support collagen production. Locking in moisture at a cellular level, it helps banish blemishes and restore a healthy glow, with research showing that tremella can naturally increase hyaluronic acid production.

The brand says tremella (the beauty mushroom) is renowned for its skin-enhancing properties and high levels of polysaccharides which can improve skin tone, elasticity and hydration, resulting in thicker hair, stronger nails and a reduction in fine lines and wrinkles.

Stimulating the production of superoxide dismutase (SOD) enzymes in the brain and liver, tremella can also help protect and regenerate skin and prevent wrinkling and sagging.

“The launch of DIRTEA Tremella marks the future of ingestible beauty,” says brand co-founder Andrew Salter. “Delivering 2,000mg of powerful and effective tremella in each serving, DIRTEA Tremella is made from the fruiting body of the mushroom which contains the highest concentration of active ingredients for maximum results.

“Since launching in 2021, it has been our mission to showcase the magic of medicinal mushrooms to health-conscious consumers on a large scale and we’re excited for DIRTEA Tremella to take the beauty industry by storm and demonstrate the positive, health, wellbeing and beauty benefits the range offers.”

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Jane Wolfe has worked in journalism since leaving University with a BA (Hons) in English in 1991, covering industries as diverse as energy, broadcasting, wellbeing and animal welfare. She first became part of the Natural Products News team in 1998 as a sub editor and freelance journalist before relocating to Greece in 2004. In 2013 she returned to the magazine as assistant editor, then deputy editor.
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