incognito®, the eco anti-mosquito brand, has announced its certification as a B Corporation (B Corp), joining the growing movement of companies using business as a force for good.
Verified by B Lab, the not-for-profit behind the B Corp movement, the achievement demonstrates that incognito meets high standards of social and environmental performance, transparency and accountability alongside a commitment to goals beyond shareholder value.
The rigorous certification process requires companies to reach a score of 80 points in the B Impact Assessment while providing evidence of responsible practices relating to energy supplies, waste and water use, worker compensation, diversity and corporate transparency. A business must also legally embed their commitment to purpose as well as profit in their company articles.
Howard Carter, founder and CEO of incognito comments, “B-Corp is an amazing achievement for team incognito after months of hard work, further reinforcing our commitment to sustainable development. All B-Corp business’s eco-claims are verified, ensuring there’s no greenwashing! This is the fourth major award for this SME family run business this year!”
incognito is now part of a growing community of over 8,000 businesses globally that have certified as B Corps. The B Corp community in the UK is one of the largest and fastest-growing in the world, with over 1,700 companies spanning a range of different industries and sizes. Names include The Guardian, Innocent Drinks, Patagonia, Tony’s Chocolonely, The Big Issue, Finisterre, Elemis, and Sipsmith Gin.
Chris Turner, executive director of B Lab UK, says: “Welcoming incognito to the B Corp community is hugely exciting. Its commitment to doing business differently will be an inspiration to others and will help spread the notion that success in business is as much about people and planet as it is profit.”
As the UK’s number 1 natural insect repellent, incognito is clinically tested to provide 100% protection against mosquitoes and other biting insects for at least 4 hours. Its diverse range includes sprays, a roll-on, bracelet, lotion and unusually, a range of complimentary cosmetics that further reduce your attractiveness to pesky bugs.
Find out more at www.lessmosquito.com
