HayMax, the allergen barrier balm brand, is supporting Allergy UK’s Allergy Awareness Week which takes place next week.
Running from 22nd to 28th April, the awareness week will resonate more strongly than ever before with the theme “Too Big to Ignore”, serving as a strong reminder of the escalating prevalence of allergies and the profound impact they have on both individuals and communities.
HayMax, which produces a range of organic, natural and drug free allergen barrier balms to benefit people affected by pet, dust and hay fever allergies, as well as asthma, is an official corporate partner of Allergy UK – the UK’s leading charity providing support and advice for allergy sufferers.
Allergen statistic in the UK are troubling, with the UK ranking among the top three countries globally for allergy incidence, with the incidence of allergies rising for many types of allergens including hay fever, food, anaphylaxis, allergic eczema and drug allergy.
According to Allergy UK
- By 2026, 1 in 2 people in Europe will have at least one allergy.
- In the UK in 2022, allergy was the most reported chronic health condition.
- In 2025, the global incidence of asthma is predicted to skyrocket by 70% to 400 million sufferers worldwide. With hay fever a trigger for serious asthma attacks, this is worrying as in the UK 80% of people with asthma – or 4.3 million – also have hay fever. Already in 2014, 15% of asthma deaths cited hay fever as a contributing factor.
- There has been a 154% rise in hospital admissions for anaphylaxis between 2002 and 2022.
- Food allergies are becoming increasingly common in children, rising from 1 in 10 to 1 in 8.
- The provision of allergy services within the NHS continues to erode.
Allergy Awareness Week serves as a rallying cry – a call to action for individuals, communities, and policymakers to confront this burgeoning crisis head-on. By raising awareness, fostering understanding, and advocating for change, we can create a future where allergies no longer cast a shadow over countless lives.
Simone Miles, CEO of Allergy UK states, “Together, let us ensure that allergies are no longer relegated to the side-lines but are acknowledged as the pressing issue they truly are. Our collective action today can pave the way for a healthier, more inclusive tomorrow.”
To support Allergy Awareness Week, visit the Allergy Awareness Week website to access campaign resources; fundraising ideas and tools to help you and your money raising endeavours go off with a bang; materials to support conversations with your local MP; and inspiring stories of people who against the odds are living with allergies.
