Violife has become the first vegan brand to advertise on Clapham Junction’s 200ft-long ‘mega billboard’ this month and will combine the ad with on-platform sampling.
The advert on Britain’s biggest interchange station aims to inspire young professionals and commuters to ‘Change Your Cheese’ and builds upon Violife’s campaign launched in January to encourage consumers to swap from dairy cheese to a vegan alternative and reduce their environmental impact.
The visual features serving suggestions to show the 1.3 million commuters who journey through the station how Violife’s vegan alternatives ‘ooze and stretch’ like regular cheese.
Between 3pm and 9pm on 6-7 October, commuters disembarking or changing trains will also be able to get their hands on Violife Original flavour slices samples to try for themselves.
“We’re delighted to be leading the vegan sector by taking over this iconic, unmissable position so as to inspire people to change their cheese,” comments Victoria Slater, head of Violife Northern Europe (UKI, Nordics, Baltics). “We want to show how people can make the change from dairy cheese and have a positive impact on the planet, without sacrificing what we enjoy eating and cooking with.”
Violife is also running the advertising campaign across Clapham Junction’s entrance and exit.
