Purpose-led drinks importer and distributor Ten Locks has created its own spirit brand, Pod, which intends to reinvigorate the category with its Pea Vodka (40% abv), a fresh, flavourful climate-positive brew.
Made with 100% British peas, the vodka focuses on the flavour of the raw ingredient and is described as having sweet, vegetal pea notes, a touch of citrus, light savoury tones and a silky finish.
Pod Pea Vodka is fermented, distilled and bottled in Manchester using a bespoke copper still and the company says it embraces local materials, ingredients and talent where possible to meet its priorities of people, purpose and planet.
The company selected peas for their environmental benefits. “Peas are delicious and great for the planet,” says Becky Davies, Ten Locks’ head of commercial. “They feed nitrogen into the soil, which helps to create healthier crops in the long term. With Pod Pea Vodka we’re showcasing an incredible British crop in a spirit that is made as kindly as possible.
we’ve prioritized taste, flavour and an unwavering belief that excellent ingredients can be sourced right here in the UK
“We launch Pod Pea Vodka confident we’ve prioritized taste, flavour and an unwavering belief that excellent ingredients can be sourced right here in the UK. We’re stepping out with a spirit that represents what Ten Locks stands for – a lively, truly modern drinks brand that inspires conversation while being tightly linked to our key brand pillars around positive change.
“Pod is perfectly positioned to recruit consumers from gin, hold the attention of vodka drinkers and attract established cocktail lovers, not only that but Pod Pea Vodka should appeal to the foodie and be a perfect solution for the ever-growing savoury cocktail trend. This year we’ll be working hard to bring the brand to life and bring retailers along with us and encourage them to give peas a chance! We’re excited to work with natural products retailers to share what we’ve created.”
The vodka comes in bottles made from UK-sourced sand to keep its carbon footprint low, and transition glass that would otherwise be processed further. Labels are printed on wood-free, FSC-certified paper.
Pod Pea Vodka will benefit from a marketing and PR campaign comprising news, sampling, trade activations and social media.
