S-Ventures PLC has announced the acquisition of 100% of the share capital of the UK plant-based nutrition brand Pulsin.
Founded in 2006, Pulsin formulates and produces snack bars, protein powders, keto products and shakes under its own brands and for third parties from its facilities in Gloucestershire.
The existing team, headed by Simon Ashburner, will join the ‘S-Ventures family’, with Ashburner remaining as Pulsin MD and also contributing to the investment firm as a member of its senior executive team.
Commenting on the sale, Ashburner says: “We are delighted in the successful sale and move to S-Ventures and look forward to further developing the brand in the UK and internationally.”
Pulsin is an important acquisition for S-Ventures and reinforces our brand presence, total infrastructure and opportunity for synergy
S-Ventures CEO Scott Livingston adds: “We are delighted to welcome the Pulsin team to the S-Ventures family and look forward to accelerating the progress Pulsin has made in establishing itself as a prominent brand in this space. Pulsin is an important acquisition for S-Ventures and reinforces our brand presence, total infrastructure and opportunity for synergy.”
Pulsin saw gross sales of approximately £7.05 million in the 12 months to 30 April 2021.
This latest move adds to S-Venture’s health and wellbeing portfolio following acquisitions earlier this year of probiotic chocolate brand Ohso Chocolate, plant-based snacking company We Love Purely, and most recently the partnership with Vegan Punk Ventures Limited to invest in the production and sale of plant-based meat and fish alternatives.
