Pip Organic sparkles with new drinks line

Jane Wolfe
1 Min Read

Pip Organic has created a line of sparkling drinks aimed at all the family, made with 100% organic fruit juice and sparkling water, with no added sugar, flavourings, sweeteners or concentrate.

In what it describes as a first to market in the UK – delivering a clean label organic sparkling can that delivers one of your 5 a day – the refreshments are available in Sparkling Apple and Sparkling Lemon. “Consumers are really paying attention to what their food and drink products contain,” says Pip Organic co-founder Karen O’Flaherty. “We wanted to create a range that delivers on taste and provides a positive nutritional benefit, giving the customer the choice of a healthy alternative.”

Packaged in fully recyclable aluminium containers to reduce plastic waste, the drinks are aimed at encouraging older children and adults to make a healthier choice when it comes to fizzy drinks.

“Our aim is to get everyone excited about eating healthy, organic produce that is as delicious as it is nutritious,” O’Flaherty adds.

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Jane Wolfe has worked in journalism since leaving University with a BA (Hons) in English in 1991, covering industries as diverse as energy, broadcasting, wellbeing and animal welfare. She first became part of the Natural Products News team in 1998 as a sub editor and freelance journalist before relocating to Greece in 2004. In 2013 she returned to the magazine as assistant editor, then deputy editor.
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