The UK’s fastest growing organic baby food brand, Piccolo, has become the first ever baby food company to be selected for the Tesco Innovation Accelerator – a programme designed to support emerging brands driving innovation in their sector.
The scheme will help Piccolo expand its range of nutrient-rich products for families nationwide, working closely with Tesco to develop new products, evolve packaging, and explore more sustainable practices, meeting the growing demand for more innovative and nutrient-dense baby food options.
“We’re honoured to be the first baby food brand chosen for Tesco’s Accelerator,” said Cat Gazzoli, CEO of Piccolo. “This partnership with Tesco gives us the platform to push baby nutrition innovation to new heights, while staying true to our sustainability mission.”
Piccolo’s commitment to providing organic, responsibly sourced ingredients and supporting family health aligns with Tesco’s mission to bring healthier choices to consumers.
