Pep & Lekker gets seedy

Jane Wolfe
1 Min Read

After initially launching with an organic, vegan-friendly soup collection, Pep & Lekker has moved into the healthy snack sector with the launch of its Seed Snacks.

Each snack in the three-strong collection is organic and gluten-free, combining more than five nutritious seeds and a flagship ‘super ingredient’ – brahmi, maca or wheatgrass.

The Seed Snacks are available in Cumin & Nigella Seeds, Fennel & Sunflower Seeds and Rosemary & Pumpkin Seeds, and are packaged in fully recyclable/compostable pouches.

“Pep & Lekker was born from an ongoing struggle to marry my personal passions for good nutrition and wellness with a hectic City career as a corporate lawyer,” says brand co-founder, Susan Gafsen. “The nature of my career meant I was forever supporting successful entrepreneurs on their pioneering journeys. My vegan son had historically struggled to find suitable snacks with even a smidgeon of appetite appeal, which gave me the impetus to forge a new career path.”

Pep & Lekker are the only seed snacks bound by apple rather than oil, and are also low in sugar.

 

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Jane Wolfe has worked in journalism since leaving University with a BA (Hons) in English in 1991, covering industries as diverse as energy, broadcasting, wellbeing and animal welfare. She first became part of the Natural Products News team in 1998 as a sub editor and freelance journalist before relocating to Greece in 2004. In 2013 she returned to the magazine as assistant editor, then deputy editor.
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