SFT welcomes HRH Prince of Wales as Patron

Rosie Greenaway
2 Min Read
HRH Prince of Wales

HRH The Prince of Wales has accepted an invitation from the Sustainable Food Trust (SFT) to become the charity’s Patron.

The announcement was made to coincide with the launch of the organization’s Progress Report – a 44-page document ‘summarizing the activities of the Sustainable Food Trust during its first eight years of existence’ – in London on 9 December.

Image credit: Steph French

Patrick Holden, founder and CEO of the SFT, comments on the development: “The decision by The Prince of Wales to accept this invitation comes at a vital moment in history, when the pressures that unsustainable land management, farming and food production systems are putting on the planet’s ecosystems are threatening to precipitate irreversible climate change, biodiversity collapse, the further destruction of natural capital, food insecurity and massive and unaffordable damage to public health.

“As an organization that works internationally with high-level contacts across the world,” he continues, “the SFT is in a unique position to promote greater collaboration between individuals and organizations in leadership positions, encouraging them to embrace united strategies for addressing these unparalleled threats to human civilization as we know it.

“I would like to acknowledge on behalf of the board and staff of the SFT the huge dept of gratitude that we owe to The Prince of Wales for his vision and leadership in this field,” Holden finishes.

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Having spent the early part of career putting her BA (Hons) in Media Writing to use as a freelancer writer across a number of industries – from wellbeing, food and travel to design and events – Rosie Greenaway’s post as editor of Natural Products News and Natural Beauty News began in 2017. In 2018 she co-launched NPN’s 30 under 30 initiative, is a regular presenter and speaker on industry panels, is a judge of several awards schemes in food and beauty (from the Soil Association’s BOOM Awards to the Who’s Who in Green Beauty Scandinavia) and acts as an Advisory Board Member for the Sustainable Beauty Coalition.
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