The search is on for the Nation’s Favourite Organic Food & Drink Product – the biggest category of this year’s BOOM Awards.
With nominations having opened on 13 March, on 2 May voting will begin to choose the winner.
The triumphant product in Soil Association Certification’s star category will be decided by the public, in celebration of ‘excellence in popular brands throughout the sector’.
Soil Association Certification is calling on members of the public to vote for their favourite organic products, and meanwhile invites brands to ‘encourage their fans to nominate them in a bid to ensure a wide range of brilliant organic products are considered for this celebratory accolade’.
A separate Rising Star award will celebrate the best newcomer to the organic sector.
Nominations close at 23.59 on 14 April, after which a shortlist of ten will be announced. Voting to decide the winner will begin at 9am on 2 May and continue until 23.59 on 31 May.
The BOOM Awards, in partnership with Huboo, are open to all certified organic businesses.
Entering the BOOM Awards is one of our key marketing strategies
Alex Cullen, commercial and marketing director, Soil Association Certification, calls the Nation’s Favourite the ‘star award of the ceremony’ and says she hopes the BOOMs will ‘highlight some of the organizations, people and brands who have gone the extra mile’ during a ‘difficult year for UK markets’.
“The organic food and drink market has shown great resilience despite the cost of living crisis and economic challenges to achieve sustained growth at 1.6%, taking its value to £3.1 billion – its highest level yet. This marks the eleventh consecutive year of growth for the organic food and drink sector.”
The BOOM Awards were last held in 2021, when the winner of the Nation’s Favourite was Zaytoun Organic Extra Virgin Olive Oil from Palestine – praised for its ‘superb quality, good value and for using ancient and sustainable farming practices’. Manal Ramadam White, managing director of Zaytoun, comments: “Entering the BOOM Awards is one of our key marketing strategies to reach people to let them know this is not just an organic product, but it is the best the organic market has to offer.”
