Little Freddie claims UK baby food first

Jane Wolfe
2 Min Read

Organic baby food brand Little Freddie has added five new products to its range in the form of two complete meals, two savoury pouches and a lactose-free yoghurt pouch.

The Lactose Free Pear & Blackberry Yoghurt is made with calcium-rich, lactose-free organic whole milk and is the country’s first lactose-free yoghurt for babies, says the brand.

The two high protein meals – Grass Fed Beef Lasagne with a Pinch of Parmesan and Free Range Chicken & Kale Pot Pie with Cheddar Mash – have been developed based on the calorie content of breast milk, making them a complete and satisfying meal, with the protein coming from organic British free-range and grass-fed meat.

Flavoursome Butternut Squash, Peas & Kale and Satisfying Sweet Potato Parsnip & Broccoli are the two new Simply Veg savoury pouches, designed to help parents give their babies much-needed vegetables while helping expand their palate and develop a love for savoury flavours.

“We’ve been developing these new products for over 12 months now because we wanted to get them just right – delicious, unique and nutritious,” comments Sophie Sproson, head of NPD. “I’m especially excited about our lactose-free yoghurt; lactose intolerances are becoming more common but, until now, there were no on-the-go pouches out there for parents of babies with lactose intolerance. We wanted to fill this gap by creating a delicious product that still contained all-important calcium and protein for development. It took us a while but we couldn’t be happier with the result.”

 

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Jane Wolfe has worked in journalism since leaving University with a BA (Hons) in English in 1991, covering industries as diverse as energy, broadcasting, wellbeing and animal welfare. She first became part of the Natural Products News team in 1998 as a sub editor and freelance journalist before relocating to Greece in 2004. In 2013 she returned to the magazine as assistant editor, then deputy editor.
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