Through a partnership with My Emissions, Grubby has become the first UK recipe kit provider to show the carbon footprint of its recipes.
The plant-based subscription service is also providing customers with a personalized carbon ‘foodprint’ via an in-app Foodprint Tracker which analyzes the CO2e that’s saved with each Grubby recipe when compared to an equivalent meat-based recipe.
The carbon impact of the recipes is calculated by a life cycle assessment which considers each ingredient’s journey, including where and how it’s farmed, transported and packed.
The recipes are rated on a scale of A-E, with A being the lowest carbon footprint and E the highest. Grubby cites the example of its Mushroom Stroganoff which at 1.86kg CO2e is Grade A compared with the meat equivalent at 25kg CO2e, rated E.
We’re delighted to be able to give our customers an easy way to track their impact and see their carbon savings
“We’re all much more aware of how vital it is to make positive changes today, especially when we know that food is responsible for at least one-third of all global greenhouse gas emissions,” says Grubby founder Martin Holden-White.
“Tracking and reducing the carbon footprint of the food we consume is one of the best and quickest ways we can reduce our impact on the planet. We’re delighted to be able to give our customers an easy way to track their impact and see their carbon savings versus meat equivalent meals.”
Working with My Emissions, Grubby has calculated and reduced its carbon footprint across all areas of business, including the food chain, packaging, cooking and delivery process.
“I’m proud that we’re partnering with Grubby, and together can offer an integrated solution for carbon labelling and tracking for thousands of happy customers,” says My Emissions co-founder Matthew Isaacs. “I hope this inspires people to make more sustainable food choices.”
To date, Grubby says its customers have saved over 1,740 tonnes of CO2 versus eating equivalent meat meals.
