As part of its new Wonky Fruit Water Cartons range, Flawsome! has created what it says is a UK first in the kids’ category: an on-carton paper straw in paper packaging.
Coinciding with Plastic-Free July, the introduction of the paper straw and packaging means the entire product can be recycled, furthering the brand’s commitment to positive change. The brand says its paper wrappers have already helped save 252kg of plastic and contributed to its carbon footprint being 50% lower than the average small juice company.
The new drinks are available in three flavours: Apple, Mango & Orange, Sweet Apple and Apple & Sour Cherry. Made using only wonky and surplus fruit, they have no added sugar, are 100% vegan and provide children with their daily dose of iron and vitamins D and C.
“We’re really excited to finally introduce both our new range of Wonky Fruit Water Drinks and revolutionary paper straw in paper packaging,” says Flawsome! co-founder Karina Sudenyte. “We pride ourselves on being innovators within sustainability and prioritize this throughout the business. The new range will join our current products in providing children and families with healthy, delicious and affordable options for fruit drinks while ensuring today’s children have a planet to enjoy as they grow up.”
