To meet consumer demand for premium pouches in the confectionery category, Doisy & Dam has entered the sharing market with of its new Snaps range.
The two-strong offer is available in the brands’ popular Maple, Toasted Rice & Pink Salt and Coconut & Lucuma superfood flavours, and come in resealable pouches, ideal for sharing and portion control. They feature thin and irregular shards of chocolate created to deliver ‘maximum melt, flavour and texture in every bite’.
Commenting on the launch, Ed Smith, co-founder of Doisy & Dam, says: “It’s great to kick off the year by bringing something completely new and innovative into the confectionery category. Our Snaps have been designed to offer consumers a delicious, new taste experience, and with premiumization and pouches – the two key trends driving the category – our Snaps will meet the needs of retailers as well as consumers.”
He adds: “The top reasons for purchasing chocolate are: to treat oneself, to take home to share and for special occasions, and our Snaps are perfect for all these occasions.”
