The free-from, vegan, challenger brand CRAVE has swept the floor at this year’s Free From Food Awards winning four golds, tour silvers, two bronzes as well as the coveted Product of the Year and Small Brand of the Year 2024 awards.
The Free From Food Awards (FFFAs) are the UK’s foremost recognition for free-from food and drink products and have been held annually since 2008. Thousands or brand and supermarket products are tested on a level playing field by a panel of esteemed judges, including allergy and industry experts.
Winning a FFFA gold, enables brands and retailers to display the yellow logo, a trusted mark for consumers to demonstrate its allergy status as well as deliciousness.
CRAVE won the prestigious Small Brand of the Year as well as Product of the Year 2024, for its Big Dipper, pipping over 70 other gold winners to the spot.
They were also awarded an array of other accolades:
- Sir Spread A Lot – Gold
- Hot Dawgs – Gold
- Big Dipper – Two Golds, including Product of the Year
- Bisco’s – Silver and Bronze
- P’not Butter – Silver
- Noughties – Bronze
CRAVE, is known for its commitment to creating great-tasting products without allergens and has had success previously winning Channel 4’s Aldi’s Next Big Thing. As well as scooping 2 Grocer Awards earlier this year.
Founder, Rob Brice said, “I’m flabbergasted and elated to receive all of these awards. The FFFA’s is like the Oscars of the Free From industry and it means a huge amount to me personally and as a brand. We always set out to make great tasting, innovative products that people CRAVE and so this recognition from the awards and the judges, is just exceptional. A pinch yourself, career highlight!”
