Pioneers of organic fine foods and authentic Japanese ingredients, Clearspring, have revealed the launch of their bold new consumer marketing campaign.
The campaign aims to engage and inspire mindful food explorers, driving demand for Clearspring’s range of authentic, sustainable and plant-based food choices.
Marking a milestone moment for the brand, ‘Clearly Authentic, Clearly Delicious’ is Clearspring’s first-ever high-impact outdoor advertising campaign, running across billboards, street posters, and bus stops throughout London over a two-week period. Designed to make people stop, look, and connect, the campaign celebrates the unparalleled quality, provenance, and taste that set Clearspring apart.
Featuring the brand’s best-selling products—Organic Japanese Silken Tofu, Organic Japanese Matcha, and Organic Seaveg Crispies—the striking visuals use a split-screen design to tell two stories in one. Half showcases beautifully plated dishes, capturing the pure and vibrant flavours of Clearspring products, while the other half honours the producers and time-honoured traditions behind them. A clear reflection of what makes Clearspring Clearly Authentic and Clearly Delicious.
Beyond billboards, Clearspring is amplifying its message with digital and social marketing, influencer activities, ensuring consumers experience the brand across multiple touchpoints. Independent health food stores and leading retailers will benefit from a wave of marketing support, including in-store sampling, eye-catching POS materials, and shopper marketing initiatives to enhance customer engagement.
“For the first time in our 32-year history, we’re sharing the heart of Clearspring on a bigger stage. This campaign is about more than just food—it’s about honouring the people, traditions, and care that go into every product. We’ve grown so much over the years, but what has never changed is our passion for real, organic food that nourishes both people and the planet. Now, we have the chance to invite even more people to experience that difference—one delicious bite at a time,” says Maria Dawson, Managing Director at Clearspring.
This is just the beginning—the campaign will continue to evolve later in the year, further elevating Clearspring’s presence and bringing more ‘Clearly Authentic, Clearly Delicious’ food to shopping baskets everywhere.
For more information, visit www.clearspring.co.uk.
