Britvic has announced its acquisition of UK brand Plenish, producer of plant-based milks, cold-pressed juices and shots made from sustainably sourced and Soil Association-certified organic ingredients.
The deal, for an undisclosed amount, seeks to strengthen Britvic’s plant-based drinks portfolio, with the group stating it recognizes the opportunity presented by this sector – plant-based milks are predicted to hit retail sales values of over £500 million by 2024. The acquisition of the accredited B-Corporation and certified carbon negative business will also help advance Britvic’s Healthier People, Healthier Planet sustainability agenda.
Plenish was founded in 2012 by Kara Rosen who, after moving from New York to the UK, saw a gap in the market for sugar-free cold-pressed juices. Since then, the brand says, its juice-led direct-to-consumer business continues to grow at over 100% a year and it’s one of the fastest growing plant-based milks brand in the UK.
I’m so excited for Plenish to join forces with Britvic, who I’ve long admired as a brilliant builder of brands and shares similar values
“I started Plenish nine years ago in my kitchen to help make it easy and delicious for people to improve their health and make a positive impact for the planet,” says Rosen. “Our plant-based drinks are still made like I originally made them at home – with best-in-class ingredients sourced from sustainable, organic farms and no additives. I’m so excited for Plenish to join forces with Britvic, who I’ve long admired as a brilliant builder of brands and shares similar values, particularly around healthier people and planet. Together we can reach more people in more places with products and programmes that help you feel good, made in a way that you can feel good about.”
Adds Britvic CEO Simon Litherland: “Plenish is a fantastic addition to Britvic’s stable of market-leading products, and I am delighted to welcome them to our business. In only a short time, Plenish has built a hugely impressive brand offering a fantastic range of products that cater to the growing demand for healthy and nutritious juices and plant-based milks … we see tremendous potential in Plenish that we look forward to realizing in the years ahead.”
