Six months after its launch, All Things Butter, the British butter brand co-founded by chef Thomas Straker and Toby Hopkinson, has successfully completed a seed funding round, raising £2.2 million in investment.
This funding, spearheaded by global investment firm Access Industries, comes on the heels of the brand’s debut in major retailers such as Sainsbury’s, ASDA, and Ocado, where it has sold close to 250,000 blocks of butter. The primary objective of this investment round is to facilitate expansion into additional national retail chains and to establish an international supply chain.
The funding initiative, led by Toby Hopkinson and advisor Gavin Youll earlier this year, has attracted investment from private equity firm Access Industries, with additional support from Active Partners, renowned for their investments in consumer-focused enterprises like LEON, Rapha, and Honest Burgers. Noteworthy backers include Hollywood producers Josey McNamara and Thomas Ackerley, known for producing box office hits like Barbie and Saltburn. This recent investment builds upon a previous pre-seed funding round in September 2023, which raised over £530,000.
In addition to bolstering the brand’s rapid growth within the UK market, the investment will be allocated towards establishing an international supply chain to penetrate American and Middle Eastern markets. The brand also looks to further expand its product portfolio for 2024, comprising a four-strong range (Salted, Unsalted, Garlic & Herb, Chilli). The brand’s overarching mission is to showcase the versatility of butter to consumers while simultaneously supporting British farmers through a revenue pledge to RABI (Royal Agricultural Benevolent Institution).
Co-founder, Toby Hopkinson comments: “We are delighted to close our second round of investment to continue fuelling the growth of All Things Butter. At only six months since launch, we are incredibly grateful for the commitment from our new and existing investors which will allow us to accelerate our journey even further. We have a clear mission to bring heritage butter to modern foodies, showcasing that great butter can elevate everyday eating and even hold nutritional value. We have an exciting year ahead for All Things Butter, so watch this space!”
Since its launch in November 2023, All Things Butter has made significant strides in the market, securing prominent listings in leading supermarkets such as Sainsbury’s and ASDA, alongside partnerships with Ocado, Planet Organic, The Modern Milkman, GoPuff, and Zapp.
