- In Pavilion 4 of IFEMA MADRID, the fifth edition has 350 exhibitors from more than 28 countries and visitors from all continents, consolidating its leadership in the sector.
- BIO TECH opens, an area dedicated to bioinputs and auxiliary industries, the Meet the Buyer meeting point between exhibitors and buyers, as well as a complete program of seminars and activities to learn about the products first-hand.
Madrid, May 28, 2024.- Distributors, wholesalers, retailers and exhibitors of organic production meet on June 4 and 5 at Organic Food & Eco Living Iberia , the international professional fair of reference for the sector that will be held at IFEMA MADRID .
Co-organized by IFEMA MADRID and Diversified Communications , in its fifth edition it will show the latest developments in ecological, natural and sustainable products in the agri-food, wine, beverage, beauty, textile, eco-packaging, health and well-being sectors.
Reflecting the continuous growth of the sector, Organic Food & Eco Living Iberia announces the participation of 350 companies from more than 28 countries and visitors from all continents , consolidating itself as the most international edition to date thanks to agreements with the most relevant associations and institutions from Spain, Portugal, Europe and the Americas.
“We are waiting for you all at Organic Food Iberia to celebrate the best edition to date. Honestly, I think that no one from the industry can miss this meeting; We are the house of the ecological sector. With an extensive program of international buyers, B2B meetings, the Meet the Buyer area, top-level seminars and green industry awards, everything is ready for the fifth edition,” highlights Fair Director Alex Suau . And he adds: “The organic sector is constantly growing, facing challenges such as new regulations and the need to increase production and consumption. However, it also presents enormous opportunities to innovate and expand in international markets and this event is the ideal place to connect, learn and prosper together on this exciting journey.”
Strong sector support
Ecovalia , as the main sponsor of the event, will participate together with Agrobio , a Portuguese association of organic production, facilitating the exhibition of producers from Spain and Portugal, a country that redoubles its commitment to the organic sector with the help of Portugal Foods in the Iberian Peninsula.
INTERECO actively participates with new partners: CRAEGA and CAECyL , the organic farming committees of Galicia and Castilla y León, respectively. Thus, they will have a total of 600m² between their partners and Valencia, a region highlighted by the 30th anniversary of the CAECV and for being the largest grouped participation of this edition with 25 producers. ASOBIO will be present as important representatives of the organic sector in presentations and activities.
Also the Spanish Association of Distributors, Self-Services and Supermarkets (ASEDAS) , representing 19,200 retail distribution establishments, 495 wholesale distribution establishments and more than 10.6 million square meters of food and mass consumption commercial area, which represents 75, 4% of food distribution in Spain.
Bridge to the Americas
Through the agreement with CIAO (Inter-American Commission on Organic Agriculture), Organic Food & Eco Living Iberia will have the participation of companies from Argentina, Brazil, Ecuador, El Salvador, the United States and the Dominican Republic, and renowned visitors such as Patricio Almeida, Executive Director of Agrocalidad (Ecuador), delegates of the Minister of Agriculture of the Dominican Republic, Limber Cruz López, and authorities of the Dominican Coffee Institute.
The organic sector continues to grow
According to the 2024 Annual Report prepared by Ecovalia , the total market for organic products in Spain reached 3,000 million euros, with an average per capita expenditure of 64 euros, placing Spain in the top 10 in the world. “The organic sector is experiencing a moment of progress in consumption after a slowdown in 2022, but greenwashing is one of the fundamental challenges we face. Organic Food Iberia is a key event for the promotion of the organic sector in southern Europe in one of the main producing countries in Europe such as Spain. Ecovalia has supported the fair from the beginning by being clear about the need for our country, as leaders in production, to host a professional event of these characteristics,” highlights Diego Granado , Secretary General of Ecovalia .
What’s new in the fifth edition
As a great novelty, BIO TECH is inaugurated , an area dedicated exclusively to bioinputs and auxiliary industries, vital for sustainable agriculture. Sponsored by ROCA Defisan , you will discover the most innovative ways to improve the land for the environment.
Also highlighting is the Meet the Buyer activity , where exhibitors will have the opportunity to meet with buyers from organic product chains such as Veritas , Herbolario Navarro and NaturaSì at their stands. Additionally, through the Live Connect platform, buyers will be able to schedule meetings in real time for networking , chat and agendas, functioning as a business social network up to one year after the end of the fair.
“For us it is an opportunity to discover innovative products that may interest our clientele. In addition, we want to take the opportunity to close new agreements with suppliers with whom we already work,” Carolina Girbés, Director of Marketing and Communication at Herbolario Navarro .
Sophie Pagnon, Chief Communication, Marketing & Impact Officer at Veritas : «The organic sector is in the construction phase, not only because we continue to have didactic work as the basis of our value proposition, but because there is a lot of market left to develop, especially in the demand. The certified organic product is the only healthy option, proven and endorsed by Europe, and we must be able to guarantee that consumers have the most information and have access to tasty and healthy products. The fair is the ideal meeting point to verify the sector’s commitment to continue innovating and providing solutions for better nutrition.
The Hosted Buyers program will allow 200 business agendas organized by the FIAB ( fair partner ) between exhibitors and more than 300 buyers from all over Europe, North America, the Middle East and Asia, which will take place in the B2B lounge .
A top-notch seminar program
Complementary to the exhibition area, there will be two seminar areas — Organic Talks by Bio Eco Actual and Eco Talks — with more than 20 presentations and tables on relevant current topics with experts from Ecovalia, ACES, ASEDAS, IFOAM, SEAE, ASOBIO u OPTA Europe, among others.
Organic Talks has the support of the specialized media Bio Eco Actual . «We are very happy to participate in the organization of the Organic Talks by Bio Eco Actual seminars, with round tables of the highest level. I encourage you to consult the program and save key dates in your calendar, such as the round tables on the Independent Specialized Channel, Food Supplements or Fair Trade. All this along with relevant surprises for the sector that will be announced on the first day of the fair,” explains its co-editor Oriol Urrutia.
In addition, sponsored by the Interprofessional Wine Organization of Spain and Portugal, innovations will be presented in the Eco Living Iberia area , with the best brands and success stories.
Awards for excellence and innovation
The fifth edition of the Eco & Organic Awards Iberia 2024 will reveal on June 4 the winners in the eleven categories in the Innovation Zone , where the most innovative products launched by exhibitors in the last 12 months will be exhibited after voting by visitors and invited buyers.
Next, the Eco & Organic RETAIL Awards will be presented , co-organized with Bio Eco Actual , which recognize and reward the importance of companies in the retail sector in Spain and Portugal, increasing awareness about the role of organic in the market. This year, the winners will be selected by popular vote through this website .
Finally, organized by Ecovalia , on June 5, the Ecotrama and Ecoracimo awards will be presented , after which there will be a tasting of the award-winning products and wines.
Register as a visitor
https://eventdata.uk/ES_Visitor/OFI2024.aspx?TrackingCode=OFI137
Inquiries about exhibitors and sponsors: Alex Suau, Fair Director: +34 919018162 | [email protected]
Media inquiries: Fernando Ferreiro Lozano, Marketing Manager: +34 919034683 | [email protected] and Laura Mayayo Cárdenas, Marketing and Content Executive: +34 911989845 | [email protected]
For more information visit www.organicfoodiberia.com
The post Organic Food & Eco Living Iberia 2024 abre sus puertas los días 4 y 5 de junio en su edición más internacional appeared first on Organic Food Iberia.
