The European Natural Beauty Awards (ENBA) announces the launch of its new visual identity, featuring a refreshed logo, updated badges, and a fully redesigned website. This transformation signifies a major step towards more modern and effective communication aligned with ENBA’s core values.
«We wanted to create a visual symbol that can be recognizable by the consumers, making it simpler to identify awarded products and companies. Additionally, the new logo offers greater flexibility for adaptation across various platforms, from print to digital – supporting the communication needs of awarded brands and retailers», the ENBA team pointed out.
A new visual direction
The new logo is designed to embody the core values and mission of ENBA. It is a symbolic representation of the awards community’s commitment to inspire a more sustainable beauty industry.
At the heart of the new design lies a totem structure, an emblem of strength, unity, and progression. Each element of the totem has been crafted to reflect a key pillar of the European Natural Beauty Awards:
- E – for Europe – represents the region’s rich heritage of craftsmanship and innovation, as well as leadership in regulating the modern natural cosmetics market.
- N – for Naturality – celebrates the use of high-quality, natural ingredients and authenticity and transparency in their communication.
- B – for the Beauty Industry – recognizes the collective efforts of brands and professionals driving meaningful change.
- A – for Awards – honours the highest standards of excellence and the progress made within the industry. At the centre of the totem lies a distinctive point, symbolizing the crossroads where brands, retailers, industry members, and every individual doing their part in changing the industry converge.
«At the heart of ENBA’s purpose lies the commitment to transforming the cosmetics industry into one that embraces sustainability, excellence, and transparency free from greenwashing»
This point acts as a metaphorical «roundabout» where collaboration and shared vision to make the cosmetics industry more natural, transparent, and responsible are celebrated.
«The totem reminds us of the collective strength of the industry and the central point shows that each of us has a role to play in shaping a better future. At the heart of ENBA’s purpose lies the commitment to transforming the cosmetics industry into one that embraces sustainability, excellence, and transparency free from greenwashing».
The new logo marks the next chapter in the awards’ journey, strengthening ENBA’s role as a platform that raises consumer awareness and helps brands expand their business.
Impact for awarded and shortlisted brands
New badges aligning with the awards’ refreshed visual identity will be added to the brand folders of all awarded brands of 2023/2024 and shortlisted brands of 2025.
«As part of this update, we have removed the year from the Excellence Award Badge to create a timeless tool for showcasing awarded products. As an awarded/shortlisted brand, you should receive the new badges in your brand folder by Monday, January 20, labeled NEW BADGES. If they aren’t visible by then, feel free to reach out to us», the organizers explained. Previous badges remain valid, ensuring there is no need to replace printed promotional materials.
«This new visual direction, including the logo and badges, marks an important moment for ENBA, and we are excited to continue building a desirable, responsible future with you this year – bigger than ever!», they conclude.
- Further information at www.europeannaturalbeautyawards.com
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