Psychological magnets and margin management
Continuous promotion is a necessity to attract and keep customers, but margin…
Dips and spikes – expecting the unexpected
Some business disciplines are relevant only to specific industries; many others, however,…
NATRUE in new sustainability project
Natural and organic cosmetics standards body NATRUE is participating in an innovative…
FreeFrom Skincare Awards shortlist is announced
Almost 200 products from more than 100 brands have made the shortlist…
Antipodes stars at Cannes
Kinetic has secured a prestigious advertising space for organic skincare brand Antipodes…
NHS enters natural bodycare market
Salisbury NHS Foundation Trust has created its own bodycare brand – My Trusty –…
Organic beauty sales up 13%
Sales of certified organic and natural beauty products increased by 13% in…
The biggest metric mistake? – you do the maths
Sales revenue, margin, profit, customers per day, average sales value etcetera are…
