Geoff Kerouac

Geoff Kerouac, co-director of Friendly Soap, hails from West Yorkshire and is a passionate advocate for the environment and sustainability. With his dedication, leadership and unwavering commitment to reducing plastic waste, Kerouac played a pivotal role in shaping Friendly Soap into an eco-conscious soap company that prioritizes good ethics over profit. His vision for a greener world led the company to innovate and offer planet-friendly, biodegradable natural soap bars.