National Rice Week returns for its seventh year from 9 – 15th September 2024.
With one month to go, the event, organised by the Rice Association will build on the Rice Up Your Life theme to highlight to consumers the many benefits of all rice – from its versatility and convenience, to its health properties.
Leading up to the week, the Rice Association is encouraging food wholesalers, retailers and the food service sector to get involved to help raise awareness and ultimately boost its consumption.
The content-driven campaign will feature inspiration from foodie influencers and Rice Association members, and will challenge consumers to try at least one new type of rice or one new rice dish – whether that’s at home or eating out. National Rice Week will also help educate consumers to make the most of different varieties of short, medium and long grain rice, providing tips to show how easy all rice is to cook, while debunking some of the myths around this nutritious grain.
Jon Calland, Chair of The Rice Association says, “Rice Week is an ideal opportunity for the industry to come together and remind consumers of all that rice offers. There is a great selection of rice varieties for consumers to choose from and during the week we will be helping them get the best from this versatile grain”.
For more information see: www.riceassociation.org.uk or www.facebook.com/TheRiceAssociation
