To coincide with a brand refresh across all socials, website and ad platforms, plant-based nutrition brand PRESS Healthfoods has created a new campaign, ExPRESS Yourself, which goes live today.
The bright and bold new look and feel is designed to capture the natural moments of expression, and the campaign aims to empower and encourage people to express themselves through the power of health: ‘no matter what that means to them, PRESS is there to support them on their journey’.
“We’re not just for the health nuts, we’re for the festival goers, the artists, the surfers, the animal lovers, the busy parents and the explorers,” says brand founder Ed Foy. “We’re for anyone who wants to feel their best while doing their best to make a positive impact on the world. And most importantly, have some fun along the way.
“PRESS has been evolving for a while now and our new refresh is a great time to celebrate this. We know that the foundation of health is nutrition — it is so much more than a diet, it’s a lifestyle.”
Since launching in London in 2014, PRESS – the official juice partner for Soho House around the world – has expanded its range from its original cold-pressed juices, to encompass plant milks, smoothies, enhanced waters, kombuchas, nutrient-shots, high protein soups and supplements, plus a range of cleanse programmes and subscription products.
PRESS is encouraging consumers to engage with the campaign on the brand’s social channels, using the hashtag #expressyourself.
