Founded by Sam and Daniel Wiley in 2012, Ohio-based sustainable fish oil company Wiley’s Finest is marking its tenth anniversary in September.
“When the brand launched, Wiley’s Finest was pioneering in its commitment to produce the highest quality, sustainably sourced fish oil,” says CEO Greg Lindsey (pictured). “Since that time many brands have entered the marketplace, but we have worked extremely hard to maintain our position as a leader in quality and freshness.
As well as offering a range of fish oils including Peak EPA, which is four times stronger than regular fish oil, Easy Swallow Minis, Bold Vision and its children’s products Beginners DHA and Elementary EPA, the brand has also expanded into plant-based alternatives, with its vegan CatchFree offering a complete and potent plant-based omega source derived from marine algae and the British-grown ahiflower.
Certified sustainable by the Marine Stewardship Council (MSC), the brand’s fish oils are obtained from single-species, wild-caught Alaskan Pollock in the Bering Sea and Gulf of Alaska.
We wouldn’t be where we are today if it wasn’t for our wonderfully engaged retailers
“For ten years we have been banging the drum over the importance of sustainably sourced fish,” comments Paul Farquhar, MD of Wiley’s Finest UK. “It’s fulfilling to see consumers grow more mindful of where their supplements are sourced.”
He adds: “We wouldn’t be where we are today if it wasn’t for our wonderfully engaged retailers, who have stuck with us through the hardest of trading conditions. We want to thank each and every one of them.”
Farquhar says the brand has exciting plans for the next 12 months, including transition to full manufacture within the UK and new product launches. “We see the future growth in working with our consumers to match their needs with our innovation and flexibility in creation and manufacture,” he concludes.
