Drinks start-up Buzzed has created what it is positioning as the world’s first energy tonic water which can be consumed on its own or as a mixer.
In contrast to many energy drinks which use synthetic caffeine, Buzzed boasts 100% naturally retrieved caffeine, extracted from natural plant sources and offering more caffeine per 100ml ‘than the UK’s leading energy brand’.
The brand name was inspired by both by the energy boost the tonic delivers as well as the fact that the tonic is sweetened with pure blossom honey, along with stevia, for the ‘ultimate, all-natural uplift’.
“There is a well-established consumer occasion for spirits and an energy drink, but there is no premium brand in this space offering a clean, natural solution which doesn’t compromise on flavour,” comments Buzzed founder, Louise Lloyd. “Our research has shown that many people choose this kind drink combination despite the taste, not because of it, simply to get a pick me up. Buzzed was created to quite simply lift your spirit – not overpower it.”
With vibrant packaging and contemporary branding designed for on-shelf stand out, the brand is being supported with a six-figure marketing spend and says it will have a significant presence at key summer events to drive awareness.
Made in Britain with ingredients ethically produced in the UK, the tonic comes in 100% recyclable packaging.
