Natural Products News shines a spotlight on a handful of the latest launches, campaigns, award wins and more from natural and organic brands and businesses
New vegan vitamin gummies brand Manifesto has launched with its first product, Beauty, formulated to support hair, skin and nails, help improve skin elasticity and texture, promote collagen formation and provide cell protection against pollution. The natural cherry flavoured gummies provide natural extracts, vitamins and minerals including astaxanthin, selenium, zinc, biotin and vitamins A, C and E. They also contain prebiotic fibre to support optimal absorption and boost gut health. “We believe that the choices we make about what we put into our bodies and what we put into the world are powerful and this is exactly why we started Manifesto – to help people make better daily choices with a cumulatively huge impact,” says founder Anna Marcovici. “For us it was always going to be gummies as they’re an easy and fun way to incorporate a supplement into your routine.”
Ben & Anna’s new collection of Love Soaps are formulated for hair and body, using natural ingredients to cleanse and condition. The variants are: Lemongrass Shampoo, Oriental Magic Shower & Shampoo, Very Berry Hair Conditioner and Elmwood Shower & Shampoo. Lemongrass Shampoo is a gently caring soap with a fresh scent of lemongrass and vanilla, nourishing the hair with cocoa butter and curcuma to clean hair and scalp, and give back moisture and shine to dry and stressed hair. Very Berry Hair conditioner has a fruity berry scent and includes nourishing cocoa butter and ricinus oil to leave a gorgeous shine. The brand has also introduced a new Strawberry Fluoride Natural Toothpaste specifically tailored to the needs of children. All products are organic, vegan and cruelty-free. They are free from parabens and microplastics and come in zero-waste packaging.
Tideford Organics is unveiling a new look alongside a raft of 14 new, 12 improved recipe and six existing best-selling products across its line of organic soups, veg pots and cooks’ ingredients, all launching in September. The brand’s updated look more clearly communicates its organic and plant-based status on pack, providing clearer signposting for consumers. It is segmenting its flagship chilled soup and veg pot ranges into three sub-ranges, underpinned by the key food trends of 2021: Superfoods, Inspired and Favourites. The Inspired range of soups and veg pots takes consumers on a ‘flavour journey’ through international cuisine, from Jamaican Spicy Jerk Jackfruit Soup to Spanish Smoky Tomato+ Paprika Soup and Thai Spinach, Chilli + Lime Soup. Devon-based Tideford is celebrating its 25th anniversary this year with £1 million of support for the brand over three years.
Genie Drinks has undertaken a major rebrand encompassing all elements of the brand, including packaging, website and social media presence. It will also see Genie Drinks’ range of three kombuchas repackaged into sustainable cans. These changes aim to radically shake up the brand’s on-shelf presence and increase engagement and trial of its kombuchas and live sodas. “Genie Drinks is on a mission to provide consumers with a genuine alternative to the traditional, sugar- and sweetener-filled soft drinks that dominate the soft drinks category,” says co-founder Alex Webster. “Our rebrand has been undertaken to powerfully communicate our unique offering in the market to consumers and stockists so that we can challenge the biggest players in the sector, grow market share, and provide drinks that deliver no-nonsense health benefits without compromising on taste.”
Nim’s Fruit Crisps has introduced its Let’s Cook and Let’s Bake ingredients, including chillies, courgettes, ginger, mushrooms, peppers, pears, pineapple and strawberries, which can be used to garnish, flavour, or as a main ingredient. “These are really tapping into the major rise in home cooking and baking and … nothing is off the table, as the air-drying process means we can work with all fruit and vegetables,” says founder Nimisha Raja. The launch after the brand was presented with its Queen’s Award for Innovation. “Officially receiving our Queen’s Award … was definitely worth the wait. We wanted to make sure our staff were front and centre of celebrations as they’ve been pivotal to our growth … and what better time to accept the crystal trophy than a few days after we bring our latest ‘innovation’ to market.”
