Prime is a new savoury protein snack bar made from 100% grass-fed British-bred beef combined with dried fruit, herbs and spices.
The Prime bars – which are available in Chilli & Red Pepper and Apricot & Carrot varieties – are high in protein and made with only natural ingredients. With no added sugar, artificial colours, flavours or preservatives, they are gluten- and dairy-free.
Brand co-founders and keen ultra-marathon runners Freddie Gore Browne and Luke Canvin (pictured) created the bar after discovering that many protein bars available on the high street were full of artificial ingredients and high in sugar.
The bars are positioned as ideal for post workout recovery, as an on-the-go snack or an afternoon pick-me up.
