Lizi’s has unveiled a High Protein Granola to its product line to offer a balanced healthy breakfast for those seeking an extra protein hit.
With a 50g portion, providing 27% of daily protein requirements, the granola is not just aimed at fitness fans but also young people to support growth and the elderly who are seeking protein to prevent muscle degeneration.
Lizi’s is working with elite sports nutritionist Matt Lovell to raise awareness of the launch via recipes, videos and feature placements.
“We wanted to provide our consumers with a nourishing, healthy option for breakfast that was packed with protein,” said Nick Smallwood, senior business manager at Fayrefield Food. “We are thrilled to be working with Matt Lovell – he adds credibility and knowledge to our communications as we reach out to a new audience.”
Lizi’s High Protein Granola is available in 450g packs.
