The Essential brand is set to unveil its new ‘Pure As Heaven’ communications campaign for 2015 at Natural & Organic Products Europe in April.
The move is designed to further develop the company’s successful rebranding effort in 2014.
“Last year we launched our ‘Going Against The Grain’ theme which reflected our strong belief in doing things our own way,” explains Essential’s Eli Sarre. “We are a worker co-operative and proud of our ‘consciously different’ ethos. For example our range offers a 100% vegetarian and GMO-free guarantee, we support small producers and independent retailers and never sell to supermarkets. First and foremost, our range is about flavour – we won’t compromise on taste – and some of our products are truly luxurious and even a little bit wicked on the waistline!”
She continues: “We are passionate about nutrition, flavour, naturalness, whether an ingredient is ethically sourced and sustainably produced. This ethos is reflected in our new ‘Pure as heaven, tasty as hell’ message. The emphasis at Essential is on pure, healthy food and ethically assured fairly-traded products you can trust. Our priority is authentic, top quality ingredients, packed with goodness and bursting with flavour.”
In 2014 Essential saw sales hitting a record £15 million and steady growth across the business of over 10%.
