Gosh!, the UK plant-based food brand, has announced its latest initiative aimed to support consumers in making healthier, more diverse choices through the natural wonders of vegetables. The new packaging development sees a plant point indicator being rolled out across the brand five core products, including popular Moroccan Falafel, Mediterranean Falafel and Sweet Potato Pakora.
While consumers have long been encouraged to eat their five-a-day, the latest guidelines encourage people to eat at least 30 different plant foods per week for optimal holistic health. This concept is gaining momentum in the industry, ensuring consumers get a broader spectrum of essential nutrients to support gut health, overall well-being, and long-term vitality.
Gosh! is helping to pioneer this holistic approach with plant points. Each plant point represents one portion of fruit, vegetables, whole grains, legumes, and seeds, promoting a more diverse and nutrient-rich diet – with each product containing a minimum of six plant points, ensuring that every meal with Gosh! helps consumers meet their goal of 30 different plants per week.
To reinforce the brand’s 100% natural credentials and delicious flavour, new illustrations have been added to the packaging. Plant-based foods have historically faced negative taste perceptions, a key barrier the brand aims to overcome with its refreshed design.
Caroline Hughes, Marketing Director at Gosh!, comments: “At Gosh!, we believe eating more plants should be simple, delicious and make you feel good. This is why we’re championing ‘plant points’, helping consumers to easily add goodness to their plates. Last year alone, we proudly helped the nation eat 30 million plant points, positively impacting healthier diets, and with our new redesign, we’ve made tracking it easier than ever as part of our commitment to make plant-based eating accessible for everyone.”
To find out more information about plant points, visit: https://goshfood.com/plant-points/
