For years, the nutritional benefits of Omega-3 have been indisputable. From cognitive development and cardiovascular health to anti-inflammatory properties and support for vision, Omega-3 fatty acids have secured their place among essential nutrients for every stage of life. But there’s been a persistent barrier to widespread and consistent consumption: taste.
Traditional Omega-3 supplements — especially those derived from fish or algae oil — have long suffered from a significant issue. Their strong, often off-putting taste and smell are enough to make even the most health-conscious consumers hesitate. It’s a sensory challenge that affects compliance and, ultimately, public health. Consumers know Omega-3 is good for them, but many can’t stomach taking it regularly.
That’s where innovation has finally caught up with demand.
At Vegums, we’ve always focused on reimagining supplements with both the consumer experience and planet in mind. Our mission has been to make daily nutrition enjoyable, accessible, and sustainable. We began by creating plant-based gummy vitamins that were as tasty as they were effective. Now, we’re proud to announce the next step in that journey: a truly groundbreaking Omega-3 supplement that solves the taste problem once and for all.
Launching this May, our new Mango-Flavoured Omega-3 Gummy is the result of extensive R&D and technological refinement. This isn’t just another gummy supplement — it represents a major leap forward in how we deliver essential fatty acids to consumers.
The Oxidation Problem
One of the key technical issues with traditional Omega-3 products is oxidation. When Omega-3 fatty acids are exposed to air, they begin to break down. This oxidation not only reduces their effectiveness but also causes the unpleasant “fishy” taste and smell that plagues most supplements on the market. Many companies try to mask this with flavourings, but it rarely succeeds in completely hiding the issue.
We took a different approach. By encapsulating both DHA and EPA in a protective, plant-based matrix, we’ve managed to isolate the fatty acids from oxygen entirely. This prevents oxidation before it begins, preserving both the potency of the nutrients and the sensory experience of the consumer. The result is a gummy that tastes like ripe, juicy mango — with zero fishiness or aftertaste.
Why It Matters
While the novelty of a great-tasting gummy is important, the implications go far beyond flavour. With taste no longer acting as a barrier, more people can build a consistent habit around Omega-3 supplementation. This means better health outcomes at scale, especially in populations that struggle to get enough Omega-3 through diet alone — including vegans, vegetarians, and children.
Our gummies use sustainably sourced algal oil — rich in DHA and EPA — making them 100% plant-based and ocean-friendly. Unlike traditional fish oil, which relies on dwindling marine stocks and contributes to overfishing, algal oil is cultivated without harming ecosystems. It’s a smart, scalable solution that fits the needs of modern, conscious consumers.
Meeting Retailer Expectations
For retailers across the UK and Europe, there’s growing demand for supplements that are both innovative and ethical. Shoppers want transparency, sustainability, and above all, products that they will enjoy taking daily. Our new Mango Omega-3 Gummies tick every box: they are vegan, plastic-free, sustainably sourced, and above all — genuinely enjoyable to consume.
We know that shelf appeal matters too. That’s why we’ve redesigned our packaging to better communicate the benefits and the innovation behind the product. In-store, this is a product that sparks curiosity and encourages repeat purchase. It doesn’t sit around collecting dust — it becomes part of customers’ daily routine.
Looking Ahead
The supplement space is evolving fast. As more consumers look for enjoyable, sustainable ways to support their health, the brands that invest in true innovation will lead the charge. Our Mango Omega-3 Gummy isn’t just a new flavour — it’s a paradigm shift in how we deliver an essential nutrient.
We believe that taste should never be a trade-off in health, and that taking your vitamins should be something you look forward to. That’s why we’re so excited to share this product with the wider natural and organic community.
Get in Touch
Retailers interested in stocking the most advanced Omega-3 supplement on the market can reach out directly to Jules at [email protected] for more information and retail enquiries. Let’s work together to make healthy habits easier, tastier, and more sustainable for everyone.
By John Rushton – Co-founder at Vegums. Find out more about Vegums here.
Want to know more about plant-based gummie supplements? Then discover Vegums on stand E45 at Natural & Organic Products Expo on 12-13th May 2025 (TRADE ONLY). Register for your free ticket here!
