Scottish Bee has revealed its refreshed look for 2025, seamlessly weaving together its growing portfolio of honey-inspired offerings while reinforcing the Livingstone business’s reputation for find food. The rebrand positions Scottish Bee to thrive across diverse markets, from independent fine food forums and mainstream retail to high-end gifting.
“The bigger vision behind such a clean, joined up identity was to super-charge its shelf presence, underline clear USPs whilst creating a look with real stretch that could accommodate significant range growth over the coming months.”
Scottish Bee is a business that feels at ease within the Selfridges food hall, a John Lewis store or any number of the UK’s best stocked delis and farm shops. By the same token, Scotland’s fine honey ambassador is perfectly placed to frequent the spreads and condiments aisles of a well-heeled Sainsbury’s OR reside within the much sought after virtual space that’s an Ocado web page.
With the UK only producing a miserly 14% of its annual honey needs (50,000 tonnes) the opportunity for sincere artisanal operators like Scottish Bee to reverse the nation’s stuttering bee population whilst championing rural regeneration has never been greater.
Scottish Bee began back in 2017 by husband & wife couple, Suzie and Iain Millar who were determined to resuscitate Scotland’s decimated bee population. The simple, ‘collective’ thinking behind the business was to provide urgently needed funds for struggling/would-be beekeepers to build, repair and purchase hives who would then in return support the seeding of more wildflower spaces and offer a fair price for its nutritionally-dense blossom and heather honeys.
In the Summer of 2024 Scottish underpinned its growth ambitions yet further with the launch of an award-winning chocolate spread (made with honey versus processed sugars), a Kimchi-infused hot honey and the left-field purchase of Nuisance Drinks, an inspiring range of low-calorie, botanical brews and tonics that celebrated Nature’s lesser loved shrubs.
According to Scottish Bee Co-founder, Suzie Millar, “Fine quality food and drinks are now being appreciated like never before as growing numbers of consumers realise the glaring downsides associated with mass-market ultra-processed offerings. Fine honey enthusiasts from across the UK and overseas are tracking us down as they explore honey’s unrivalled versatility, interest that fuelled our appetite to own a new compelling that reflected our growth ambitions.”
