Ethical vitamin company Viridian Nutrition has unveiled its new One Week No Sugar Challenge initiative to encourage people to promote a healthier lifestyle by banishing added sugars from their diets.
The campaign aims to tackle the nation’s health crisis by helping people break the sugar cycle, as consuming too much added sugar can lead to weight gain and increase the risk of chronic conditions such as obesity and diabetes.
Obesity costs the NHS £6.5 billion a year, with more than a quarter (28%) of all adults affected. In Europe, the UK ranks third for having the most obese adults, after Turkey and Malta, according to a World Health Organization report. Furthermore, 1 in every 16 people are thought to be living with diabetes in the UK. Type 2 diabetes, in particular, has been growing at high rate and is now one of the world’s most common long term health conditions.
The risk of chronic conditions developing like obesity is also heightened by the increased intake of added sugar from processed foods.
The Viridian No Sugar Challenge is a seven-day programme comprising the nutritionist formulated supplement Chromium and Cinnamon Complex, containing the trace mineral chromium which helps to maintain blood glucose levels. Cinnamon, a well-studied plant extract may also help maintain healthy blood sugar levels and healthy weight. The accompanying guide is packed with tasty recipes, facts and tips to help cut out added sugars from the diet.
“The Viridian No Sugar Challenge is available at independent health stores because we believe health store are the right place for promoting long-term well-being as a community wellness hub. By doing this seven-day programme, we’re helping people to dig deeper into food labels, understand hidden sugars and change their tastebuds to enjoy foods containing less added sugar.
“The No Sugar Challenge has the potential to help people start their journey to better health by reducing their intake of added sugars. Continuing this has the potential to for creating wide-ranging positive health benefits which includes reducing the likelihood of diet-related long-term conditions.”
