London speciality roaster Pact Coffee is bringing the first item of brewing kit to Waitrose coffee aisles.
This drip filter, the V60, is made by Pact Coffee in collaboration with Japanese manufacturer Hario. It’s available in 242 stores from 17th November at the promotional price of £8.80 and will be priced at £11 from 2nd January.
Pact’s V60 is made from heat-proof plastic and comes with a measuring scoop and 40 paper filters.
Pact’s Director of Growth, Sophie Sheach, said: “The V60 is synonymous with Pact Coffee. It’s easy to use, takes just a minute more than instant coffee, and gets the very best flavours from top-quality coffee.
“For this reason, it’s a fantastic way for customers to take their first steps into speciality coffee and notice the huge jump up in quality. By extension, we’ve seen a significant amount of our subscribers gifting it to loved ones.
The launch comes after Pact Coffee launched in Waitrose in 2023 and Whole Foods and Ocado in 2024. It most recently bought its lower-priced line, House Coffee, to grocery shelves in June 2024.
Pact Coffee
www.pactcoffee.com
