This Autumn, RealFoods have announced a dramatic brand refresh across it’s range, along with a cohort of new additions.
The informal yet stylish packaging reboot aims to refresh the organic options available in UK grocery stores and ignite a new appreciation for organic produce.
The new look affirms the business’s unwavering commitment to the joy of real food and corresponds with a pivotal time within the fine foods calendar, as buyers meticulously review and refresh their food aisles ahead of the holiday season.
An array of enticing new additions have been added to RealFood’s artisanal range including moreish ‘giant crackers’ made with rosemary, a balsamic glaze, an anchovy-free puttanesca sauce, a vegan Bolognese sauce, a cherry red and a yellow passata. It has also introduced an 8-strong range of pasta including girelle, conchiglie,penne, strozzapreti and orecchiette varieties.
RealFoods founder, Charles Redfern commented, “At the very heart of our story is a steely resolve to curate amazing yet convenient products that are also good to the planet. Unfortunately, whilst large swathes of the world are enjoying record organic sales, here in the UK the organic debate has stalled, allowing ‘halfway house’ movements like regenerative farming to find their voice.
“By simplifying our ‘great food appreciation’ messaging whilst reaffirming our sustainable pledges, we seek to re-legitimise the potential for a pro-active UK organic food movement. At the same time, we recognise that in the kitchen and at the dining room table, many consumers don’t want to be bludgeoned by ethical concerns; they simply want to appreciate the joy of real foods.”
The revamped range aims to help consumers looking to cut back on ultra-processed foods with healthier, organic options.
