The inaugural European Natural Beauty Awards ceremony, held on October 9, 2024, in the heart of Stockholm, was a resounding success, bringing together over 300 guests from 35 countries to celebrate the most innovative and sustainable natural cosmetics products of the year.
With over 700 cosmetics brand applications received for 2024, the European Natural Beauty Awards is a testament to the growing demand for natural and ethical beauty products. This year, 188 cosmetics products meeting the strict criteria of the awards were shortlisted for the awards.
The jury evaluating the shortlisted products was composed of 96 personalities; industry experts, such as leading natural certification bodies, retailers, and sustainability experts, European stars representing the consumers’ voices, as well as influential personalities representing the media landscape.
During the awards ceremony, the UK actors Hannah van der Westhuysen and Elisha Applebaum, the fashion models Carola Insolera from Norway and Jacob Evaristi from Denmark, and the Swedish stars Hanna Alström and SVEA representing the star jury awarded 126 cosmetics products for their exceptional quality and efficacy with the prestigious “Excellence Awards”.
Dr. Mark Smith from NATRUE, Carolina Girbés from Herbolario Navarro, Heidi Heikkilä from Stockmann, and sustainability expert Judith Fiedler representing the industry expert jury awarded four special prizes to brands that have made strides in innovation and sustainability.
Natural cosmetics advocate and lawyer Dominika Chirek from Poland and Swedish beauty industry’s pioneering force Patrik Bergfeldt representing the influential jury awarded the Influencers Choice Award.
In addition to recognizing outstanding products, the ceremony honoured eight industry professionals for their commitment to making natural cosmetics more available to consumers and preventing greenwashing with clear communication guidelines.
Key Highlights:
Market Chain of the Year: Herbolario Navarro (Spain) was recognized for its 200-year commitment to natural cosmetics and its extensive network of 60+ shops across Spain.
Beauty Shop Chain of the Year: Ruohonjuuri (Finland) received the award for its groundbreaking flagship store in Helsinki, the largest of its kind in Europe, and the first natural cosmetics shop in an airport at Helsinki Airport.
Department Store of the Year: Stockmann (Finland) was honoured for its supportive approach to natural cosmetics brands and its extensive selection of natural cosmetics, setting a new standard for department stores around the world.
E-commerce of the Year: The House of Organic (Finland) was recognized for its transparent communication, commitment to distributing quality natural cosmetics online, and consumer- engaging work online with its large-scale “Natural Cosmetics Days” campaign.
Independent Shop of the Year: TwistBe (Finland) was honoured for its tireless work in educating consumers about ingredient content and care for different skin conditions, both online and offline.
Pharmacy of the Year: Having launched the pharmacy’s own, certified natural cosmetics line, Yliopiston Apteekki (Finland) was recognized for its pioneering approach to natural cosmetics, setting a new standard for pharmacies around the world.
Distributor of the Year: Tree of Brands (Sweden) was awarded for its supportive approach to natural cosmetics brands and its pioneering role in bringing natural sunscreens to the Swedish market.
Voice of the Year: Sanni Jama (Finland) was recognized for her tireless work in educating consumers about the cosmetics’ ingredient content and her bravery and strength in bringing a large-scale greenwashing case into light in the summer of 2024.
Macha Chibani, the awards’ COO, stated: “Consumers are increasingly seeking healthy cosmetics. In a world where greenwashing is everywhere, it is important to honor the leading personalities leading the way and setting up standards regarding transparency and diversity of natural product selection.”
The European Natural Beauty Awards serves as a platform to recognize and promote brands that are committed to using natural ingredients, sustainable practices, and ethical sourcing. By highlighting the best in natural beauty, the awards aim to inspire consumers to make informed choices and support brands that prioritize the health of both people and the planet.
The European Excellence -list of the 126 best natural cosmetics products of the year is available here.
More information available at www.europeannaturalbeautyawards.com
The article European Natural Beauty Awards: a night of recognition for the natural cosmetics industry appeared first on Bio Eco Actual.
