In a bold step to solidify its leadership in the wellness industry, pioneering brand DIRTEA has launched its expert-led Science Board to set the standard for innovation and scientific credibility within the functional mushroom space.
As part of the establishment of the new Science Board, renowned neuroscientist Dr. Tara Swart has been appointed as Chief Science Officer. A leading authority in brain health and neuroplasticity, Dr. Tara will guide DIRTEA’s ongoing commitment to education and product development, ensuring the highest standards of scientific integrity across its groundbreaking range of functional mushroom products.
As part of the collaboration, Dr. Tara will create content for DIRTEA, including social media posts, blog posts and articles to educate about the powerful benefits of functional mushrooms, particularly their ability to enhance mental clarity, cognitive function, and overall wellbeing. She will also host events aimed at spreading awareness about the benefits of functional mushrooms and assist in the brand’s mission to remain the global leader in the functional mushroom space.
The partnership between DIRTEA and Dr. Tara stems from her personal journey and deep connection with functional mushrooms and DIRTEA products. Her history with these powerful adaptogens has played a key role in her health and professional career, making her appointment a natural progression.
“I am so happy to be joining DIRTEA because we stand for health, education and community. I have used adaptogenic mushrooms for many years and this is the brand I love on so many levels,” comments Dr. Tara.
“We are thrilled to welcome Dr. Tara Swart as our Chief Science Officer,” said Simon Salter, Co-Founder and Chief Community Officer of DIRTEA. “The creation of our Science Board stems from the desire to educate consumers on the many research-based benefits of functional mushrooms and ensure that the DIRTEA range stands out for being superior quality and the most potent on the market. Appointing experts like Dr. Tara, who not only brings unparalleled expertise in neuroscience but also shares a genuine belief in the power of functional mushrooms, is vital to our mission. Her personal journey with functional mushrooms aligns perfectly with our brand ethos, and together we are committed to solidifying DIRTEA as a trusted authority in the space. ”
As the first of many exciting appointments, DIRTEA plans to unveil additional high-profile Science Board members in the coming months, expanding its network of experts to solidify its market leadership and deepen its commitment to wellness innovation.
