After five successful years in business the sustainable, eco-friendly store Kindly of Brighton has announced the opening of its second location in Brighton, taking over the space formerly occupied by HISBE supermarket on York Place.
Since 2019, Kindly has provided the Brighton community a greener, fairer way of shopping, making sustainable choices more affordable and accessible to all.
Kindly’s has made it their mission to tackle plastic and food waste head-on, and have saved nearly a quarter of a million pieces of single use plastic over the past five years by offering refill stations for groceries and household essentials. They also partner with Too Good To Go to combat food waste, ensuring edible food nearing its expiration date is sold at a discount or given away to customers and staff.
The store is also passionate about supporting local suppliers, providing the vibrant Brighton community with small-scale producers and suppliers – reducing both their environmental footprint, but also strengthening the local economy, creating jobs and fostering resilience within the food system.
“Kindly has always been about more than just selling groceries. We aim to show that it is possible to run a supermarket that prioritizes people and the planet while being commercially successful. By expanding our presence, we hope to lead by example and inspire others to adopt more sustainable and ethical practices in their own businesses.
With this second store, we are proud to deepen our commitment to transforming the way people shop and to continue building a fairer, more sustainable future for Brighton and beyond.”
“This new store represents the next step in our journey to expand our positive impact. Over the next five years, Kindly plans to open five more stores, all built on the same core principles of sustainability, localism, and community support. Our immediate focus remains on serving Brighton and Hove, but we envision exporting this successful model to other areas in the future.”
