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Unilever expands personal care portfolio with Wild acquisition
Unilever, one of the world's largest consumer good companies, has acquired the personal care brand Wild. The move, announced on the 1st April is the latest step in Unilever's plan to optimise it's portfolio in premium and high-growth spaces as part of the Growth Action Plan 2030. Launched in 2020 by two childhood friends, Freddy Ward and Charlie Bowes-Lyon, Wild…
Weleda transforms its brand identity for the first time in over 100 years
One of the world's leading natural skincare and holistic wellbeing brands, Weleda AG, has introduced a renewed brand identity, reaffirming its Swiss roots to appeal to new audiences and strengthen its premium positioning. The company underwent a comprehensive modernisation process with the brand and design agency Peter Schmidt Group to modernise the logo, corporate design, and overall brand presence -…
Unpacking ultra-processed foods
If you feel like you’re hearing about ultra-processed foods a lot recently, it’s because you are. The conversation around what we eat – and how it’s made – has never been louder. From government reports and scientific studies to viral social media posts, ultra-processed foods (UPFs) are under increasing scrutiny for their potential links to obesity, heart disease and even…
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From Bean to Bar: The Craft Chocolate Revolution
It was 2011 when me and Friederike bought our first little stone…
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Let’s start from scratch
As the cost-of-living crisis deepen, more households across the UK are turning…
Unpacking ultra-processed foods
If you feel like you’re hearing about ultra-processed foods a lot recently,…
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Watch again: Natural Products Meets Cheryl Thallon
The first session of Natural Products Meets is now available to watch again on Diversified Communications’ YouTube channel.
