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Weleda transforms its brand identity for the first time in over 100 years
One of the world's leading natural skincare and holistic wellbeing brands, Weleda AG, has introduced a renewed brand identity, reaffirming its Swiss roots to appeal to new audiences and strengthen its premium positioning. The company underwent a comprehensive modernisation process with the brand and design agency Peter Schmidt Group to modernise the logo, corporate design, and overall brand presence -…
Unpacking ultra-processed foods
If you feel like you’re hearing about ultra-processed foods a lot recently, it’s because you are. The conversation around what we eat – and how it’s made – has never been louder. From government reports and scientific studies to viral social media posts, ultra-processed foods (UPFs) are under increasing scrutiny for their potential links to obesity, heart disease and even…
Government’s SFI closure risks sustainable farming and organic growth
The UK Government’s abrupt decision to halt new applications for the Sustainable Farming Incentive (SFI) has sparked outrage across the agricultural sector, with both the Soil Association and the Nature Friendly Farming Network (NFFN) warning of severe consequences for organic producers, smaller farms, and sustainable food production. For decades, farmers transitioning to organic farming have received financial support to help…
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Natural remedies to help the menopause
So, finally people and the public are hearing about the menopause! This…
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Unpacking ultra-processed foods
If you feel like you’re hearing about ultra-processed foods a lot recently,…
Let’s start from scratch
As the cost-of-living crisis deepen, more households across the UK are turning…
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Watch again: Natural Products Meets Cheryl Thallon
The first session of Natural Products Meets is now available to watch again on Diversified Communications’ YouTube channel.
