Doves Farm, the UK’s number one organic flour brand, has announced the relaunch of its Organic Pasta & Pizza Flour.
Expertly milled and organic (Soil Association certified), this fine white Organic Pasta & Pizza Flour is a blend of traditional wheat and durum wheat, perfect for making fresh pasta and homemade pizza, and suitable for recipes that call for 00 flour.
The product relaunch is in response to a rise in people baking homemade pizza (+6 million baking occasions in the last 12 months) – led by younger shoppers, aged 18-44, with 37% making pizza bases from scratch.
Clare Marriage, Doves Farm Co-Founder, says; “Consumers are becoming more aware of product ingredients, their overall nutrition and how they are made. This really plays in organic flour’s favour as it is always made with fully traceable ingredients grown to the toughest and independently verified, sustainable standards. Health and the environment are two key drivers for shoppers. This has led to strong demand for sustainably grown organic flour and speciality flour types with nutritional benefits.”
Doves Farm
https://www.dovesfarm.co.uk/
