Vitamin D: the next target for fortified flour?

Rosie Greenaway
2 Min Read
vitamin D

A new study published by academics at the University of Birmingham suggests that adding vitamin D to wheat flour could prevent ten million new cases of deficiency in England and Wales over the next nine decades.

Such mandatory fortification of flour – similar to the proposed folic acid fortification currently being considered by Government – would be significantly cost-saving for the over-burdened NHS.

According to lead researcher Dr Magda Aguiar, the UK requires ‘a multi-disciplinary approach’ to address its problem vitamin D deficiency; she suggests a combination of wheat flour fortification and targeted supplementation, stating that it could go as far as preventing 13.2 million cases of deficiency of the ‘sunshine vitamin’.

This will lead to significant benefits for the population, particularly the most vulnerable groups

Aguiar’s study – published in the European Journal of Clinical Nutrition – highlights an estimated £65 million of public spending which would be saved, should the Government decide to amend current policy. The estimated cost of implementation at a national level would equate to 12p per person per year – a sum Aguiar says would be ‘more than compensated for’ by the prevention of such conditions as rickets, bone pain, muscle weakness and soft bones.

Aguiar comments: “While both supplements and fortified foods are important sources of vitamin D for the UK population, evidence suggests current … policies are not working. We now hope that UK policy makers will consider a new national policy to fortify foods such as wheat flour with vitamin D to address this serious health issue.

“This will lead to significant benefits for the population, particularly the most vulnerable groups.”

 

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Having spent the early part of career putting her BA (Hons) in Media Writing to use as a freelancer writer across a number of industries – from wellbeing, food and travel to design and events – Rosie Greenaway’s post as editor of Natural Products News and Natural Beauty News began in 2017. In 2018 she co-launched NPN’s 30 under 30 initiative, is a regular presenter and speaker on industry panels, is a judge of several awards schemes in food and beauty (from the Soil Association’s BOOM Awards to the Who’s Who in Green Beauty Scandinavia) and acts as an Advisory Board Member for the Sustainable Beauty Coalition.
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